Instagram's IGTV App
Instagram has launched a hour-long video feature which allows users to post hour-long video-clips.
IGTV allows users to create content exceeding the current maximum 60-second clip limit to 60-minute.It's not clear that the longer videos would include ads or not.
Instagram founder Kevin Systrom said it's in "no rush to figure that out".
IGTV app will show video-clip in portrait mode.Kevin said: "Video deserves a better home on mobile".Tech expert Alex Brinnand, from TenEighty magazine, says IGTV could make Instagram a more dominant player in the social media industry.
IGTV exists as its own standalone app for iOS and Android, and can also be directed to via the Instagram Explore tab, which is currently used to show off photos and videos you might be interested in.
There is a maximum file size of 3.6 gigabytes for video, which should be more than enough for even very high quality clips.
Source : YouTube
Kevin told Newsbeat Instagram wants to change how people make and watch video - taking it away from traditional media like desktop computers and TVs.
"All the data we have shows that people are spending less and less time in front of TVs, but spending more and more time on their phones," he said.
He said he feels a "responsibility" to make these changes to Instagram.
How will it work?
With IGTV you will be able to upload video-clips on desktop and clips will get a unique link.User will have a channel, similar to YouTube, where the videos will be stored.If you are using Instagram account then you'll get channel once you update the app.
Will it have restrictions?
Like all content on Instagram - IGTV will follow its rules and regulations.User must not post nude, violent,discriminatory or hateful content but Kevin admitted to Newsbeat that not every video will be approved by the company before it's uploaded.
"We want to make sure Instagram is a safe, welcoming and kind platform for all," he said.
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